# Campaigns

Refer to the [Campaign launch framework](/platform/user-guide/campaigns/managing-campaigns/launching-campaign-programs.md) documentation for guidelines on planning, gaining approval, testing and launching your first campaign within your organization.

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Depending on your current licensing model, this capability may require an additional license. Contact your Nexthink representative for more information.
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## Campaigns at a glance

Nexthink Campaigns is a two-way communication tool that cuts through digital workplace noise with an attention-grabbing notification system that appears on an employee's screen.

Campaigns boost response rates by directly connecting with employees using timed and targeted messages to provide critical information, share surveys, or help fix the IT problems that matter the most.

This leads to faster response times, improved communication, and a better employee experience.

<figure><img src="/files/FrsmGoMxVxcFPD5tJswr" alt=""><figcaption></figcaption></figure>

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## Key benefits and use cases

### Solve communication gaps across distributed teams

Campaigns make it easier to reach employees across locations and work models, including hybrid and remote setups. Whether you need to notify users of critical updates, gather employee sentiment, or guide users through resolving an issue, Campaigns help you connect in the moment that matters. By bypassing traditional channels like email, you increase visibility and responsiveness where it's needed most.

### Improve response rates and decision-making through targeted messaging

Nexthink Campaigns deliver context-aware prompts that cut through workplace noise. You can use them to capture high-quality data from employees through quick surveys or guided questions. This not only streamlines issue triage but also supports better-informed decisions by surfacing user feedback directly from the source.

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## Get started with Campaigns

### Monitor campaign results

Use the **Campaign Details dashboard** to analyze how employees responded to existing campaigns. Review question-level results, NPS scores, and export response data for reporting or deeper analysis.

<figure><img src="/files/KErMJEyTDhJeaIQZDMPp" alt=""><figcaption></figcaption></figure>

Refer to [Monitoring campaign statistics](/platform/user-guide/campaigns/working-with-campaigns/monitoring-campaign-statistics.md) for more information.

### Use out-of-the-box campaigns

Improve your communication efforts with campaigns from the Nexthink Library, designed to help you engage employees, collect feedback, and share important updates. These templates align with common use cases and follow Nexthink’s recommended practices.

Refer to [Nexthink Library](/platform/user-guide/nexthink-library.md) documentation for more information.

### Launch campaign programs <a href="#gettingstartedwithcampaigns-accessingcampaigns" id="gettingstartedwithcampaigns-accessingcampaigns"></a>

Launching Nexthink Campaigns within your organization differs from deploying other IT tools due to their extensive reach. Campaigns require more input, oversight, and approvals.

Before launching your first campaign, it is essential to communicate its purpose, content, and deployment plan.

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Refer to the [Launching campaign programs](/platform/user-guide/campaigns/managing-campaigns/launching-campaign-programs.md) documentation for guidelines on planning, gaining approval, testing and launching your campaign within your organization.
{% endhint %}

### Create your first Campaign

Build and manage custom Campaigns tailored to your goals. Define the questions, select how and when they’re triggered, and preview everything before going live.

Refer to [Creating and configuring campaigns](/platform/user-guide/campaigns/managing-campaigns/creating-campaigns.md) for more information.


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